In addition to the knowledge, skills, and abilities developed in the Business Administration degree, an emphasis in Marketing develops skills specifically related to the marketing and sales functions of organizations.

Program Outcomes

Upon completion, students will be able to:

Prepare basic financial statements
Apply business ethics and corporate social responsibility to business practices
Develop a marketing mix
Analyze methods for building customer relationships
Evaluate international business strategies and globalization opportunities
Determine how consumer behavior affects the elements of the marketing mix

Graduation Credits Required: 66

First Semester

BUS 101 - Introduction to Business
CPT 170 - Computer Applications I
ENG 101 - English Composition I
MAT 120 - Probability and Statistics
MGT 101 - Principles of Management

Second Semester

ACC 101 - Accounting Principles I
BUS 175 - International Business
ECO 101 - Basic Economics
MKT 101 - Marketing
SPC 205 - Public Speaking

Third Semester

BAF 101 - Personal Finance
BUS 121 - Business Law I
MKT 120 - Sales Principles
MKT 130 - Customer Service Principles
MKT 240 - Advertising

Fourth Semester

BAF 260 - Financial Management
MGT 240 - Management Decision Making
MGT 260 - Leadership Fundamentals
MKT 250 - Consumer Behavior
MKT 265 - Retailing Strategies and Applications

Fifth Semester

PSY 120 - Organizational Psychology
Humanities Requirement Credit Hours: 3

Note

Students may substitute PSY 201 for PSY 120 .
Students may substitute ECO 210 or ECO 211 for ECO 101 .

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