Nov 28, 2022  
2022-2023 College Catalog 
    
2022-2023 College Catalog

Business Administration - Marketing Emphasis, A.A.S.


Description

In addition to the knowledge, skills, and abilities developed in the Business Administration degree, an emphasis in Marketing develops skills specifically related to the marketing and sales functions of organizations.

Program Outcomes

Upon completion, students will be able to:

  • Analyze financial statements and comprehend their meaning
  • Apply business ethics and corporate social responsibility (CSR) to business practices
  • Evaluate international business alternatives and globalization opportunities
  • Produce business reports, presentations, and documentation using current technology
  • Work in teams effectively to create value for an organization
  • Incorporate pertinent business concepts and terminology in written and oral communication
  • Develop marketing strategies that create customer value
  • Use elements of the marketing mix to achieve desired outcomes

Graduation Credits Required: 66

Fifth Semester


Note


  1. Students may substitute PSY 201  for PSY 120 .
  2. Students may substitute ECO 210  or ECO 211  for ECO 101 .