Nov 29, 2022  
2022-2023 College Catalog 
    
2022-2023 College Catalog
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MKT 240 - Advertising

Class Hours: 3
Lab Hours: 0
Credit Hours: 3

This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.



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