This specialized certificate program equips students with the essential skills needed to effectively manage and enhance an organization’s social media presence and digital brand identity. Students learn strategic approaches to content creation, platform management, and online engagement that drive business growth and customer connection.

The curriculum covers fundamental digital marketing principles and social media strategy development. Graduates emerge prepared to serve as valuable assets to businesses seeking to establish or strengthen their online presence in today’s digital marketplace.

Program Outcomes

Upon completion, students will be able to:

Apply best practices in managing the digital presence (social media, website, etc.) of a business.

Graduation Credits Required: 27

First Semester

AOT 105 - Keyboarding 3 credit(s)
AOT 133 - Professional Development 3 credit(s)
CPT 170 - Computer Applications I 3 credit(s)

Second Semester

ARV 110 - Computer Graphics I 3 credit(s)
ARV 283 - Social Media Content Creation 3 credit(s)
IST 222 - Website Design I 3 credit(s)

Third Semester

AOT 143 - Office Systems and Procedures 3 credit(s)
AOT 265 - Office Desktop Publishing 3 credit(s)
MKT 130 - Customer Service Principles 3 credit(s)

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