Business Administration - Marketing Emphasis, A.A.S.

Description

In addition to the knowledge, skills, and abilities developed in the Business Administration degree, an emphasis in Marketing develops skills specifically related to the marketing and sales functions of organizations.

Program Outcomes

Upon completion, students will be able to:

• Prepare basic financial statements
• Apply business ethics and corporate social responsibility to business practices
• Develop a marketing mix
• Analyze methods for building customer relationships
• Evaluate international business strategies and globalization opportunities
• Determine how consumer behavior affects the elements of the marketing mix
  

Graduation Credits Required: 66