This certificate is designed for students interested in the business of media arts. Principles of business, sales, and marketing, as they relate to media, are covered. Students learn how to write for different media platforms. Additionally, students are introduced to the basics of design, media ethics, trends, and history.

Program Outcomes

Upon completion, students will be able to:

Apply ethical standards to content creation
Demonstrate media industry professionalism

Graduation Credits Required: 18

First Semester

BUS 101 - Introduction to Business
ARV 161 - Visual Communication Media OR
MAP 271 - SCWE in Media Arts Production I

Second Semester

ARV 283 - Social Media Content Creation
MKT 120 - Sales Principles

Third Semester

MAP 160 - Introduction to Media Arts & Ethics
MAP 265 - Media Arts Business Procedures

Note

1. Students who choose to take MAP 271 - SCWE in Media Arts Production I must have an internship in the business side of media, such as sales or marketing.

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