This certificate is designed for students interested in the business of media arts. Principles of business sales and marketing, as they relate to media, are covered. Students learn how to write for different media platforms. Additionally, students are introduced to the basics of design, media ethics, trends, and history.

Program Outcomes

Upon completion, students will be able to:

Meet professional media practices.
Pre-plan content to meet audience and purpose within scope of work.
Produce media projects.
Work effectively in a team to create media content.

Graduation Credits Required: 18

First Semester

ARV 161 - Visual Communication Media Credit Hours: 3 OR
MAP 271 - SCWE in Media Arts Production I Credit Hours: 3
BUS 101 - Introduction to Business Credit Hours: 3

Second Semester

MAP 140 - Writing for Media Production Credit Hours: 3
MKT 120 - Sales Principles Credit Hours: 3

Third Semester

MAP 160 - Introduction to Media Arts & Ethics Credit Hours: 3
MAP 265 - Media Arts Business Procedures Credit Hours: 3

Note

1. Students who choose to take MAP 271 - SCWE in Media Arts Production I must have an internship in the business side of media, such as sales or marketing.

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