In addition to the knowledge, skills and abilities developed in the Business Administration degree, an emphasis in Marketing develops skills specifically related to the marketing and sales functions of institutions.
Upon completion, students will be able to:.
Analyze financial statements and comprehend their meaning.
Apply business ethics and corporate social responsibility (CSR) to business practices.
Evaluate international business alternatives and globalization opportunities.
Produce business reports, presentations, and documentation using current technology.
Work in teams effectively to create value for an organization.
Incorporate pertinent business concepts and terminology in written and oral communication.
Develop marketing strategies that create customer value.
Use elements of the marketing mix to achieve desired outcomes.