Sep 30, 2022  
2021-2022 College Catalog 
    
2021-2022 College Catalog [ARCHIVED CATALOG]

Business Administration - Marketing Emphasis, A.A.S.


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Description

In addition to the knowledge, skills and abilities developed in the Business Administration degree, an emphasis in Marketing develops skills specifically related to the marketing and sales functions of institutions.

Program Outomes

Upon completion, students will be able to:.

  • Analyze financial statements and comprehend their meaning.
  • Apply business ethics and corporate social responsibility (CSR) to business practices.
  • Evaluate international business alternatives and globalization opportunities.
  • Produce business reports, presentations, and documentation using current technology.
  • Work in teams effectively to create value for an organization.
  • Incorporate pertinent business concepts and terminology in written and oral communication.
  • Develop marketing strategies that create customer value.
  • Use elements of the marketing mix to achieve desired outcomes. 

Graduation Credits Required: 66

Fifth Semester


Note


  1. Students may substitute PSY 201  for PSY 120 .
  2. Students may substitute ECO 210  or ECO 211  for ECO 101 .

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